We are so excited to welcome Purearth to Beauty Warrior this week, so thought we would share with you some of the things that make this brand so special. Purearth is an award winning Ayurvedic inspired clean beauty and wellness brand that was established in 2012 by Kavita Khosa. Purearth has been featured in Vogue, Elle, Harpers Bazaar, the Huffpost, Forbes magazine and many more.
The ingredients are harvested by hand from Himalayan glacier-fed terrains and mineral-rich uncontaminated forest soil. The rare and precious botanicals come from farmers and grassroots producers, from remote, high-altitude Himalayan valleys and villages. These wild crafted ingredients once harvested are blended by hand in their Ayurvedic zero waste studio in Pune in India.
Purearth is ocean safe, planet and people safe, their ingredients are 100% compostable, not just biodegradable! There is no alcohol, petrochemicals, parabens, phthalates, palm oil, formaldehyde, silicones, sulphates, carbomers, glycols, phenoxyethanol, PEG, MEA, DEA, TEA and GMOs in their glossary of ingredients. Any essential oils are always therapeutic grade and steam or hydro distilled, never toxic solvent extracted. Their products are produced in micro-batches, hand blended and filled at their studio so that a little bit of love spills into every apothecary jar.
They use supercritical CO 2 extraction processes for their oils, which is the cleanest, greenest technology that extracts around 85% of the plants phytonutrients. All their ingredients are Ecocert-certified, no palm oil and no GMO.
Purearth goes one step further to guarantee the purity of their ingredients. They work with blockchain technology to prove the traceability of every ingredient. They work with a London based think tank that uses independent 3rd party agencies to verify every single Purearth claim as a clean, ethical, sustainable and fair trade beauty brand. No green washing here! These agencies look at their invoices and actually call and talk to the farmers, suppliers and organisations they source from to verify their claims. Complete transparency when it comes to their ingredients.
Purearth is also Leaping Bunny certified, – the gold standard in cruelty free certification. They use FSC certified natural paper and soy ink for their packaging. They have a firm commitment to no plastic and all their products are housed in a special recyclable violet glass with biophotonic properties. It helps enhance and preserve the bioactive energy of the precious ingredients.
Purearth is also passionate about their social initiatives, they channel proceeds back through their PURE PURPOSE FOUNDATION, a registered charitable company to support social impact projects.
PPF is focused on social impact initiatives ranging from safe sanitation, rainwater harvesting, tree plantation, education and environmental projects supporting biodynamic and organic farming methods, carbon offsets and reforestation. Purearth’s award-winning line addresses a growing consciousness for clean, ethical skincare and wellness. Equal, ethical and ecological
They partner with CBOs, women's micro-credit finance and self-help groups in the remote Himalayas and rural tribal areas to support income generation programs.
We are so happy to share this incredible brand with you and hope you love it as much as we do.