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The creation of Beauty Warrior is a passion project for me. It was inspired by my daughter Bella, my family’s business, and a desire to create something that could be a force for good in the future. My daughter has been an avid environmentalist for years. Insisting on a compost bin, beeswax wraps, vegie gardens, keep cups for coffee. So the environmental and sustainable aspect of this business was really important to me.
I had worked in the hair and beauty industry for over 20 years in a business that my grandfather started with his brothers back in 1928. We have had 3 generations of our family work in this business, so I wanted to create something that would honour the history of beauty in my family while adding a new sustainable element.
My interest in clean beauty, like many I think, was sparked after some health challenges for myself and my daughter. The need to reduce our toxic loads became essential, and so began my mission to find both clean ingredients, that were also made and sourced in sustainable ways.
I wanted clean ingredients, that were cruelty free, palm oil free without micro plastics. I wanted products that supported fair labour practices and sourced ingredients sustainably and ethically. However trying to find products where all that information was accessible, was difficult and was making the process of buying a moisturiser pretty time consuming!
So to honour my heritage, and the avid environmentalist in my family, the Beauty Warrior was born. A place I could offer all the things I wanted as a consumer, for you as well. A chance to help preserve the planet by creating a tribe of conscious consumers. Coming from a long line of entrepreneurs, I was also passionate about supporting other small businesses and entrepreneurs and the brands they created that support my personal values and hopefully yours too.
With Love
Mel x
To embrace the practice of slow beauty. To shift away from short term trends towards quality over quantity, to lessen consumption and waste. Mindful, intentional beauty practices that encourage simple skincare routines and embrace the daily act of self care.
To support artisans that offer products that not only deliver amazing results, but in truly clean formulations, produced in ethical and sustainable ways by brands with honesty, ethics and purpose. To celebrate these brands making these initiatives, share their stories and inspire action.
To create a meaningful and inspiring community of ethical consumers that want to join us in our slow beauty journey. When you know how beauty products can impact our health and the health of our planet we can drive awareness, demand, and the development of truly “clean” formulations.
BEAUTY THAT IS GOOD FOR YOU AND OUR PLANET
We aim to bring you the best global brands that clean, green beauty and wellness has to offer with a focus on slow beauty. We want products that deliver results while incorporating eco-conscious practices in every step of the supply chain from ingredient sourcing to packaging. We want to encourage mindfulness in the way we shop for beauty, and bring you ritualistic products that encourage the act of self care. We want to offer simple skincare routines that nourish your skin with incredible pristine, natural ingredients that are absolutely good for you and our planet, and deliver them to you in sustainable packaging using carbon neutral shipping.
